We can’t help but talk about this. Love him, hate him or don’t give a damn, Michael Jackson was one seriously talented dude, writing and producing some of the best music of our generation as well as redefining pop culture and creating a new musical genre. He achieved a level of fame rarely equaled before or since – people passed out when he came on stage. That’s some serious adoration.
Still, it’s shocking to see the ripple effect of MJ’s death on social media, the web and our “21st-centurified” life as a whole. To put the true impact in more tangible terms: Google and Twitter both crashed under the burden of hundreds of millions of web surfing fans of the late pop star.
In the US alone, Google saw 36 of the top 100 searches related to Jackson’s death. The spike in searches related to Michael Jackson was so big that Google News initially mistook it for an automated attack. As a result, for about 25 minutes, people searching Google News saw a “We’re sorry” page. Additionally, Google saw one of the largest mobile search spikes ever, with 5 of the top 20 searches about the Moonwalker.
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