There’s a new public awareness campaign coming to a library near you. And let me just say we LOVE it. As some of the biggest nerds on the block, we can’t get enough of the new use of an old four-letter word: ‘Geek’ as a verb.
The community-based awareness campaign known as ‘Geek the Library’ is being launched exclusively in Savannah (you’ve prolly seen the billboards around town) and Des Moines, Iowa and is designed to highlight the vital role of public libraries for individuals and communities, and raise awareness about the critical funding issues they face. To do so, they’re promoting a play on words to find out what you ‘geek.’
This campaign is designed to provoke conversation about the vital role that public libraries and librarians play in todays challenging environment, said Cathy De Rosa, global vice president of marketing for OCLC, a nonprofit library cooperative heading campaign development and implementation. We hope it will spark important community discussions about how public libraries can remain strong throughout greater Savannah, and ultimately across the country.
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